Are you looking to set up a digital marketing budget but aren’t sure where to start? You’re not alone.
In fact, creating a digital marketing budget can be quite tricky, especially if you’re not familiar with all the different aspects of digital marketing. However, don’t worry – we’re here to help.
In this post, we’ll outline four different bullet-proof digital marketing budget examples. So whether you’re just starting out or you’ve been at it for a while, these budgets will give you some ideas on allocating your funds. Happy budgeting!
1. Paid Search
Paid search advertising, or PPC, can be a great way to promote your business, but it’s important to have a budgeting strategy to ensure you don’t overspend. There are a few different approaches that you can take.
One option is to set a fixed budget for each month and stick to it regardless of how well your campaigns are performing. This can be a good way to keep your costs under control, but it may also limit your ability to scale up your campaigns if they are proving to be successful.
Another approach is to base your budget on a percentage of your overall marketing budget. This allows you to adjust your spending as needed based on the performance of your paid search campaigns.
Whichever strategy you choose, the important thing is to make sure that you have a plan in place to stay within your budget and avoid overspending on paid search advertising. Check out this company for PPC advertising!
Budget Template for PPC
Because you only pay for the actual clicks, so it is easy to budget for this and get an ROI.
For this, you can use simply take the amount you spend on your PPC and cross-reference it with the money the ad generates. This might need some trial and error.
2. Sponsored Content
When it comes to advertising, there are many different options to choose from. However, one type of advertising that has become increasingly popular in recent years is sponsored content.
Sponsored content is a form of advertising where businesses pay to have their products or services featured in an article or video. This can be a great way to reach a specific audience and build brand awareness.
When budgeting for sponsored content, it is important to consider the campaign’s goals and the platform on which the content will be shared.
For example, if the goal is to reach a large audience, then spending more on a popular website or YouTube channel may be worth it.
On the other hand, if the goal is to build relationships with influencers, then investing in smaller bloggers or YouTubers may be a better option. Ultimately, there is no right or wrong answer when it comes to budgeting for sponsored content.
The key is to carefully consider the campaign’s goals and select the option that will best help you achieve those goals.
Budget Template for Sponsored Content
Sponsored content can be a great way to generate leads and sales, but it’s important to set a budget so you don’t overspend. To do this, consider your goals for the campaign and choose a price that will fit your budget while also helping you to achieve your desired results.
Expect to spend about 20% of your marketing budget on sponsored content.
3. Retargeting
Most businesses these days allocate a large portion of their advertising budget to online advertising. And with good reason – online advertising is extremely effective in reaching out to potential customers who may be interested in what you have to offer.
However, one important thing to keep in mind when it comes to online advertising is that not all traffic is created equal.
Just because someone sees your ad doesn’t mean they’re going to click on it and buy something from you. In fact, most people need to see an ad multiple times before they’re even aware of it, let alone interested enough to click on it. This is where retargeting comes in.
Retargeting is a type of online advertising that allows you to show ads to people who have already visited your website or shown interest in your product or service. This is done by placing a small piece of code on your website that tracks visitors as they move around the web.
When these visitors land on a website that is part of the retargeting network, they will see an ad for your business. Because these people have already shown interest in what you have to offer, they’re much more likely to click on the ad and make a purchase.
If you’re not already using retargeting as part of your online advertising strategy, you should definitely consider doing so. It’s an extremely effective way to get in front of potential customers who are most likely to convert into paying customers.
Budget Template for Retargeting
Retargeting is similar to PPC in budgeting. You set a daily spend, and the platform will show your ads to people who have visited your site, giving you a better chance to convert them into customers.
You can expect to spend 20%-25% of your marketing on both PPC and retargeting.
4. Email Marketing
When it comes to email marketing, one of the most important things to consider is your budget. After all, email campaigns can be expensive, and if you’re not careful with your spending, you could end up blowing through your entire marketing budget without seeing any results.
Fortunately, you can use a few simple strategies to stay within budget while still getting the most out of your email marketing efforts.
First, be sure to set a realistic budget for your email marketing campaign. This will help you avoid overspending and ensure that you have enough money left over for other marketing initiatives.
Next, consider using a tool like Email Marketing Automation to help you automate your email campaigns and track your results. This will not only save you time and money, but it will also help you see which techniques are working and which ones aren’t so you can adjust your strategy accordingly.
Finally, ensure you’re always testing different aspects of your email campaigns so you can fine-tune your approach and get the most bang for your buck. By following these simple tips, you can keep your email marketing campaign on track without breaking the bank.
Budget Template for Email Marketing
Email marketing is one of the least costly marketing channels, but that doesn’t mean it’s free.
To create a successful email marketing campaign, you likely need to spend about 5%-10% of our marketing budget.
Start Today With These Marketing Budget Examples
These marketing budget examples can get you started on the right track.
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