Traditionally, packaging was no more than a container, while the label merely displayed the product specifications. Time has brought a change in the market, where those in charge of packaging and labeling have more responsibilities. Product packaging and labeling now have the critical task of enticing buyers to pick the item from the store shelf.
Graphic designers will eventually bear greater responsibility for product packaging and labeling. They must use all of their imagination in producing a product package that can function as a salesperson for the product.
Every graphic designer understands the significance of product packaging and label design. As a result, they are constantly looking for new tips and methods to make their designs more appealing to buyers.
Below are helpful tips to help you design effective packaging and labeling.
Keep up with current design shifts.
Many concepts generate buzz and become fashionable in this social media age. Keep up and get updated with the latest trends so you can apply them to your packaging and label design.
Use the buzz produced by movies and media to increase the sales of your merchandise. Consumers are drawn to your product when you join the trend, boosting your product’s sales volume.
Design special packaging for special seasons.
Consumers perceive impulsive buying to be a terrible habit, but you have to encourage it when you’re on the seller’s side. Keep an eye on the market and create some limited edition packaging relevant to whatever is trending at the time.
For example, if it is the holiday season, provide a limited edition of Christmas-related creative packaging to encourage impulse purchases among those who value the festival.
Always have the customer in mind.
Before permitting your graphic designer alter ego to take command of creating a product packaging, think about the consumer’s point of view. Consider what a customer might desire from your product. Consider the following: chips and biscuits.
As a customer, you probably wanted to be able to shut the package after eating half of it and preserve the rest for later. What if you could create a resealable package? The package will be well received by customers, resulting in a rise in sales.
Select the colors carefully.
The color of the packaging is a critical component of the overall design. As a result, you should exercise extreme caution while selecting the color of your packaging. It should be visible and audible enough to draw people to itself. At the same time, it should be pleasing to the eyes.
When a buyer enters a supermarket aisle, your product package should be easily distinguishable from other competing items. Also, the product label must be readable so that a person can recognize the product’s name and brand with a single glance.
Ensure the package serves its principal purpose.
While brainstorming ways to make it more appealing to buyers, don’t forget about its primary job, which is to keep the product safe. Because edible items require airtight packaging, you cannot just store them in a loose carton box to stand out from the crowd.
Be creative, but bear in mind that your package should not negatively impact the shelf life of your goods. The primary goal of any packaging is to keep the product secure and ready to use; everything else is secondary. Nobody will buy the most attractive and imaginative bundle if its content is not secure and usable.
Make it easy to carry and open.
I bet no customer would be interested in a product that gives them a hard time carrying from one point to another and requires all their strength to open while there are friendlier ones on the shelf.
Customers will hunt for alternative solutions in the market if your packing is not convenient. So, unless your product has a monopoly on the market, you cannot afford to have inconvenient product packaging.
Don’t forget to add some humor.
No regulation prevents you from being hilarious with your consumers, and you are not obliged to make your product packaging and labeling simple.
To build a cordial relationship with your clients, you may always add some humor to your product packaging. Incorporating humor into your marketing strategy will attract buyers to your goods.
Break the monotony.
It is usually a good idea to break the monotony rules. However, while breaching the rules, keep your eyes on the prize. Almost every industry has some sort of set of regulations. For instance, toothpaste comes in tubes, shoes in carton boxes, and so on.
If you can break the rules of your business and create unique packaging, your product will never go ignored. However, it is essential to ensure that you do not jeopardize the tight relationship between your product and its packaging when breaking the norm.
Make it reusable.
Nothing beats making a product packaging reusable in ways it was never intended to be. If a product packaging is beneficial to the client long after the product has been utilized, it will make the product memorable.
For instance, the new Gems chocolate packaging design is a ball packed with Gems, a handy package for youngsters’ ultimate customers. When a youngster knows he’ll receive a ball from playing with after eating Gems, he’ll always want to buy one.
Adults, like toddlers, like receiving double benefits whenever it is possible. You may entice clients by demonstrating the twofold advantage of a bundle by making it usable.
Don’t Allow Poor Packaging to Lower Your Sales.
It goes without saying that poor packaging may hurt the sale of your goods, therefore constantly aim to produce an effective package design. If you have suggestions for creating eye-catching packaging and label design, don’t hesitate to share them with your packaging and labeling company. Also read Design Product Labeling and Packaging that Sets You Apart