As easy as it may sound in the first place, a website redesigning or a website migration is a difficult process. It takes time, effort, caution, and a lot of brainstorming even before you start working on it. Transporting or transforming your entire website is a commitment for progress but it should be well-taken care of right from the beginning. This task becomes even more difficult for those who have a huge website (a website with many pages).
There are multiple things the designers, digital marketers and coders have to think about and one of them is not losing the SEO. Or we can say not hampering the SEO of the website. A small mistake even if it is the graphic design, you might face a disaster. And we are not kidding about it.
If your website redesign process doesn’t take your SEO into account, you might face a lot of problems thereafter. Therefore, it is of utmost importance that your plans are created in such a way that it doesn’t hamper the SEO of your website. With that said, what are the things that you should keep in your mind to avoid this problem?
A few facts to keep in mind
It is evident that SEO is quintessential for a website. Whenever a website revamp happens or a website redesigning takes place, there are a few checkpoints or a checklist is created. The first thing is to figure out or brainstorm on things that are about to happen. All of this falls under the category of ‘before the migration’ process.
In this, you should first understand,
- What all you need for your revamp.
- Why do you need it?
- What is that you are going to accomplish by revamping the website?
These are just a few things you should ask yourself and get the answer for. But for what you wish to gain from the new changes, you cannot and should not put everything else at stake. This means, whatever you have achieved in the past, you should not give up all of that. If you do not protect your SEO, your past performance and other related things will go in vain.
Moreover, if you are changing your logo, you can take cues from the online logo maker tools and websites. Not only do they have an extensive range of suggestions, but a lot of intuitive tools that can help you in the designing process.
Let alone, losing, you will want to improve your organic search performance.
Plan every step of yours
There might be a lot of good reasons why you wish to change your website, isn’t it? There could be a lot of reasons behind that, it might be:
- To improve the readability of the website.
- To make it better from a user’s point of view.
- To steer it as per the business goal.
- To make it more business compatible.
- To get better SEO results.
- To make it a bit more intuitive.
The way you deal with projects is one of the most important in-house projects for your business. You need to keep this in check and for that, you first need to make small goals and then plan around them.
Whatever you plan, make sure that your SEO of the website remains intact and it serves the purpose. It is better to keep a team of 2-3 people who regularly check the SEO performance of the website regularly. There can be some unintended consequences that can come your way during the transition period.
Know about your content pattern
While framing a new website, it is better to get a new theme to the content pattern too. This not only includes the written content but even the images, graphics, statistics, and other forms of content.
Now while designing the content and keeping your content in line with the SEO best practices, you will have to understand the context of the content too. The headings and subheadings also play an important role, a major part in your website. SEO revolves around it making it of utmost importance.
A website is highly affected by what and how you write a content piece. Another thing if you are reiterating your business logo, brochure, website designs, or any other thing, you can connect with the experts of Designhill to know exactly what will help you in the long run.
Optimization on-page is also important
See, the more you write relevant content the better it becomes for your website. This is because it will help you in establishing relevance. And this is pretty much important for your website. You need to get in line with the intent of your target searcher.
Now, once you are aware of what all things are going to change in your website’s architecture, it becomes easier for you to know the context. Once this happens, you can easily preserve your SEO throughout the transition. In fact, it becomes way easier to do all this. Now this is not as easy as it sounds. You will have to check the URLs, body copy, page titles, alt texts, meta descriptions, and other related things.
This will completely be dictated by how much degree of changes you will be doing to the website. The higher the degree the more curation you will have to do. Keep optimizing each page and do not wait for the end/ post-launch to make any kind of update.
During the launch of the website after changes
Do a complete final check and while launching your website, make sure you haven’t missed out on anything that’s important. Do ensure that your go-live checklist is ready on your table while your website goes live. Perform any rechecks that you need to for getting a final green signal. Once you have done that, you can start launching your website.
But if there is even a single page in your entire website that needs fixing, you should not make your site live. Isn’t it better to fix things at a lower magnitude than when it gets worse?
Post Launching your website
Revisit the website
If you think after getting your website live, all your tasks, for now, are completed, then you are in a very big dilution. You still have a lot of work on your plate. The first step that you need to take is to go back to your website and check the old site map and redirect files. If at all they are in the right place or not. Check if any of your pages are showing 301 or 404 problems.
If you face any such thing, you will have to go for a quick check up and fix this problem for good. Post this, go back to your URLs and check them thoroughly for if there is any problem in them. There can be a redirective issue or a server problem. It all depends on the update you have given it. Check the graphic designs, placements, and every other thing that should and needs to be checked.
Give the website an audit
In terms of SEO, you need to keep revisiting your website and organizing audits is also important. You will have to do this because of the changes you have done to the website. You need to check whether they are performing or not. Or are they serving their purpose or not?
Just giving an update is not important. Looking at the verticals that should be checked is also important.
You need to also keep monitoring the changes for whether they are giving you the right things or not. It is not always certain that the things you alter give you the same fruit. So, keep checking the URLs and look if there is any problem.
The only thing that can make your business successful after a revamp is the curation and checking whether it is right or not. You will have to check everything right from the first page to the last. This is how critical and exhaustive site revamping is. So, take help from online logo makers, Designhill and every other way that can give you what you strive for.