Digital marketing has become an essential tool for businesses of all sizes. It has changed the way companies do several things. Things like market their products and services, target their ideal customer, and create an atmosphere of trust that will encourage them to take action.
This article will explore the key differences between types of digital marketing channels. This is so you can make informed decisions when choosing your strategy.
1. Traditional Marketing vs. Digital Marketing
Traditional marketing uses:
- Printed materials
- Radio and television ads
- Direct mail marketing
- Trade show booths
Digital marketing is the use of:
- Online channels
- Social media
- Mobile apps
- VideoEmail broadcasts.
The primary aim of both is to drive business and build your brand, but with different techniques and channels. While traditional marketing is still a crucial part of many companies’ strategies, it’s being overtaken by digital tools.
2. Paid Advertising vs. Organic Search Ads
Paid advertising is where a business pays a publisher to place an advert on a website or publish an article on social media. This is a normal part of most businesses’ marketing strategy because it’s cost-effective and easy to do.
For example, you might pay for an article to appear on a business’s website or post a sponsored tweet or Instagram post. Paid ads are usually shown based on how many times the ad has been seen or the ‘impressions’ it has created.
You can measure how effective an ad has been by looking at these metrics and seeing if you are getting a good ‘return on investment’ or ROI.
3. Content Marketing vs. PR
91% of B2B companies make content marketing a priority.
Content marketing is about creating and distributing high-quality content that resonates with your ideal audience. This could include audio, video, blog posts, e-books, or articles on your industry’s top news sites.
To attract many readers, you must provide them with high-quality content. You must research your audience and understand their needs, frustrations, and problems to do this.
4. Mobile Marketing or Bluetooth Advertising
Mobile marketing involves incorporating features and functionalities that allow mobile devices to connect and communicate with an app or website. Bluetooth advertising is a form of mobile marketing that involves pairing a mobile device with Bluetooth beacons.
The device connects automatically to the beacon and starts transmitting data about the device to the server with which it is paired. Bluetooth advertising is a relatively new form of digital advertising that has been used successfully to drive sales for many brands and businesses.
If you view this SEO agency, they can help you optimize your strategy for mobile and desktop purposes.
Types of Digital Marketing: A Comparison Chart
Several types of digital marketing allow you to reach a broad audience and integrate multiple channels to drive action. The best digital marketing practices include content marketing, paid ads, SEO, and social media optimization.
Whether you are just getting started or looking to refine your current strategy, these tips will help you drive success. Check out more about going digital in this section.