You have to learn to market yourself if you want to stand out from the pack. The digital advertising segment of the marketing industry is set to hit $786 billion in the next few years.
Content marketing is one of the best ways to win big when trying to push a brand. So which forms of content marketing are the most effective?
Keep reading so that you can learn all about the vital SEO content trends you should follow right now.
Video Content Is Popular
Video is an essential type of SEO content. Close to 60% of people say they watch videos every day. Today, most people would also prefer to watch your videos than read your content.
Shoot and edit your videos in a way that tells a story about your brand. Killer content that informs, educates, and empathizes is the great equalizer when you’re trying to climb the search engine ranking pages (SERP) on Google and other search engines.
Page Speed and Performance Are Critical
Taking care of your website is innovative marketing in this day and age. The majority of people today spend less than 15 seconds on any given website, even if it’s perfect.
If your site is slow, buggy, or challenging to navigate, definitely don’t expect people to spend any more time than that. Constantly run speed checks on your site to see how it’s performing.
A few ways to make it faster include limiting redirects, working on the server response time, and using a minimalistic design. Focus on user experience (UX) so that your visitors can get the most from interacting with your content.
Influencer Marketing Can Win Big
SEO marketers today recognize the value that influencer marketing can bring. This is a form of innovative marketing that people are leaning into because of the potential return on investment (ROI).
Some benefits of influencer marketing include incredible visibility potential, a higher likelihood of hitting your target demographic, the benefits of networking and partnerships, and the long-term payoff it provides.
Understand Current Keyword Trends
Keywords will always be a critical part of your SEO strategy. Long-tail and short-tail keywords both have their place and should be included judiciously throughout your content.
If you write blog posts, you’ll want to include primary and secondary keywords. These keywords should be included in the first 100 words of the introductory paragraph, the body of the content, a header, and the conclusion section.
Study the best anchor texts to use for guest posts to get the best payoff for your SEO needs.
Also, make sure to study local SEO keywords that you can use. You can view here for more information on why local SEO is so critical.
Consider These SEO Content Trends
The tips above will help you out when you’re trying to capitalize on the most effective SEO content trends of the day. Content is king, so do your due diligence so that you can get the outcomes that you’re seeking with your brand.
Check out our other posts so that you can learn all about winning big with your SEO strategy.